FAQ

Aperio is Latin for uncover. We seek to build tools that uncover and unleash your potential through story.

Aperio Assessments and Aperio Tools are built on our proprietary StoryProfile system. We believe that attributes are radial not linear and use non-binary questions to uncover new insights.

One of the most confusing terms in marketing today is the use of “stories” to mean a range of different things--from Instagram posts to narratives about the founder to values & ideals.

Here at Aperio we view big “S” Story as your primary guide to decision making. “Story” acts as a shorthand for your Brand’s ideal perception and can help you align strategies and tactics. Knowing your Story can help in-house teams and Brand evangelists when talking about your organization and products.

Under this we talk about the tales people tell as “narratives”. Within those narratives you might have multiple “moments” (eg. the moment the founder had an epiphany) and “points” specific representations of those moments.

Story is the cheat code of the human operating system. Understanding your story can help you make decisions that get your brand from where it is to where you want it to be. Read more about the power of story on our partner blog.

You can try Aperio Assessments for free when you create an account in our web app. We encourage you to give it a try and let us know what you think.

The free version of our tool may have a different level of access to Aperio Reports than our paid plans. Check out advanced features and continue your journey on our pricing page.

Yes, there are several different plans for Aperio Assessments. Learn more on our pricing page.

Buying a lifetime plan means that you’ll have access to the tiers features for as long as Aperio Assessments continues to be available. Tier features may evolve overtime and we’ll let you know if/when there will be changes.

Subscription plans renew at 1-Month, 3-Month, or 1-Year depending on the plan purchased.

You can always review your tier and plan information in your Lemon Squeezy orders.

At anytime you can update our subscription by visiting your ​ Lemon Squeezy Orders

A StoryFamily is a group of StoryProfiles that share common characteristics. Currently Aperio Assessments has 12 StoryFamilies each made up of 5 StoryProfiles.

A StoryProfile is a specific set of attributes. Currently Aperio Assessments has 60 distinct StoryProfiles. These are grouped into 12 StoryFamilies.

Our original reports were created by hand through the process of reviewing a range of published materials.

Soon we plan to use AI to increase precision and reliability of our work.

We are excited to have launched Aperio Assessments. New tools for text analysis and more coming in 2024.