Audience Research

Learn About Your Target Audience

Aperio can be used to learn about your audience. Uncover their StoryProfile and start turning insight into action today.

Hear it From the Horse's Mouth

Provide your audience with direct access to Aperio Assessments. Use their results to gain insights into what drives, attracts, and repels them from your brand. Assessments can be taken aimed at how audiences perceive your brand or how they perceive themselves.

Walk in Their Shoes

Discover who your audience is by placing yourself in their shoes. Answer assessment questions like your ideal customer would and see what StoryProfile they are. Use these insights to develop new marketing tactics and advertising campaigns.

Into the Future

 We've heard from our audience. Checkout a roadmap of features: 

• New reports with even more details into the psychology of your target buyer personas.
• Updated assessment language focused on audience, brand, and perception goals.
• Multi-user reports that will allow you to learn about your audience makeup and anonymously aggregate data.

Partner with Aperio

Want to partner with us on Audience Research? We’d love to chat about how we can make Aperio Assessments work for you.